Gain valuable management knowledge about the hospitality industry in an international setting!
The world of the international hotel industry is an exciting one, from world famous 5* luxury hotels to simple but authentic Airbnbs, tucked away in the big city. However, the role of a hotel manager is also changing rapidly with a new generation of travellers and a constantly evolving business environment.
In this Certificate Course, we go behind the scenes and examine the management processes and structures involved in running a global hospitality business.
Course Topics include:
- Roles of a Hotel
- Hotel Organisation & Structure
- Segmentation in the Global Hotel Industry
- Branded Hotel Industry
- Hotel Chains & Globalization
- Hotel Cooperations
- Mission Statement
- Strategic Planning Methods
- Corporate Policy
- Global Hospitality Marketing
After successful completion of this Certificate Course:
- You will gain an in-depth knowledge of the structural features and specifics of global hospitality management.
- You will learn about the chances and challenges currently facing the international hotel industry.
- You will be capable of identifying the three levels of management – normative, strategic and operative – and their application in a global hospitality setting.
- You will acquire the skills necessary to enter a management position in a hospitality business across the globe
After completing this Certificate Course, I began to better understand the management processes of a global hotel, thus preparing me to take the next step in my career!
Thorsten Edu 