Marriott Hotels Sheraton brand’s long-awaited update is here and it is a clear example of Normative Management. First up, the details. Sheraton, part of the deal to purchase Starwoods hotel brands, is a full-service hotel brand that seemed to have sort of lost its way. Guests, especially millennial guests, were not enthusiastic about its staid … More Sheraton’s new Look a classic example of Normative Management